Advertising Rates Shoot Up A Head Of Bigg Boss 6

Advertising rates have shot up by 20% a head of Salman Khan’s popular reality TV show Bigg Boss 6. The rates are likely to fall between Rs. 35 – 40 Crores as even a usual 10 sec slot is being sold at 3 Lacs.
This year, telecom and FMCG campanies will  sponsor Bigg Boss 6 as a number of them crave to grab the opportunity.
Harish Shriyan, CEO OMD noted that it’s unfair to attribute Salman’s unique abilities and success in running the the box office as the cause of the hike in the rates.
Adding that the rates are lower than what KBC garners at 3.75 lakh per ten seconds currently. it’s said a sum of Rs 20-25 crore was paid by Cadbury this year.
However colors is looking foreword to making the show a success having come second at 245 GRPS to Star who topped the ranking with 264 Gross Rating Points.
Bigg Boss 6 will be given a prime time telecast as it’s content has been adjusted to fit family viewing. Salman Khan in regard is inviting family to watch the show  focused in bringing family entertainment.
Raj Nayak, CEO, Colors confirmed that Bigg Boss 6  is an expensive show and they are scaling it up further this year and have therefore priced it higher this time round.